Ayer, Eileen Hudson nos habló sobre la moda y los estilos de vida. Comentó que hay tres tipos de estilos. El estilo personal, que tiene una dimensión expresionista -lo que de verdad soy- y una impresionista -el cómo quiero mostrarme. Luego, el social style, que está determinado por factores sociales que escapan a nuestro control. Y por último, los estilos de vida que son la suma de los dos estilos anteriores. "People use lifestyles in everyday life to identify and explain wider complexes of identity and affiliation" (Chaney, 1996).
También habló de VALS (Values and Lifestyles) una herramienta de marketing y consultoría desarrollada por Arnold Mitchell en 1978, dentro de un programa de investigación de la Universidad de Standford. La encuesta VALS sostiene que las personas expresan su personalidad a través de su compartamiento. Se puede completar la encuesta VALS online y así averiguar dentro el 'patrón' de personalidad personal, que luego definirá un patrón de consumo, un estilo de vida.
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